Tobii, world leader in eye-tracking technology, looked to increase the speed & impact of their innovation efforts for their consumer based products.
Topp’s approach addressed design, innovation, and organisational aspects across Tobii Tech’s product development touch points; platforms intended to excite and inform everyone from executive leadership to sales to the designers & engineers driving the day-to-day products development were rolled out and adopted.
Key points in how Topp addressed these challenges:
“It was extremely helpful to have ONE team that could handle both strategic implications as well as getting their hands dirty creating prototypes and designs”
Our advanced prototyping platform allows the team to start hacking away and creating prototypes from day 1. Whether hardware or software, prototypes reveal the opportunities in new technology.
Hundreds of concepts on the table is not uncommon. Nor are the prototypes to demonstrate them.
To wrangle the complexity, we built our own idea management platform.
Working with a new modality is can be confounding at first. Using your eyes as input, fundamentally challenges our assumptions and unlocks unexpected abilities.