This digital pin made by Pins Collective, is the evolution of the classical round pin turned into a 21st century wearable. This implies that the main challenge was to create an integrated physical and digital experience. To achieve this goal, Topp partnered with People People who developed the physical design, while we created the UX, brand and app design. Pins Collective is run by Swedish Entrepreneurs Olof Sjöstedt, who has a background in finance, and by Fredrik Glans who comes from a digital strategy background. 

The scope of this work was to create the foundation for Pins Collective initial crowdfunding campaign, which was 100% funded in 13 days. The vision of the project is to become the first wearable device that builds the user´s identity, defines her personality and functions as a fashionable accessory. 


The Pins Collective app is community based where the users can share their creations and designs with each other. The app has a creator tool that allows users to create their own designs based on their preferences of style, messages, taste in music, team affiliation, etc. The creator tool offers wide variety of design options, but it also allows the more creative personalities to take and upload pictures along with short snippets of looping video.

Users can choose to keep their designs to themselves or share them with the community at large or their specific followers, letting others wear the same design.


While most fashionable wearables today are designed for our wrists, there is a special charm of being able to show a statement so close to our hearts. But despite the nostalgia of the pin era, giving the user the freedom to customize and personalise its own wearable has to be an entertaining experience. This was made by covering three important aspects: generating value by making it easy to upload, discover and create content. Empowering the user by providing a tool that can manifest an expression in an aesthetically appealing way. Enticing the user to come back to the app by leveraging the network. This is what we would call the resurge of the self-expression.